As the general election began, Gunderson started in a strong position, with some of the Republican newspapers in the state praising his primary victory as an "emphatic endorsement."

The Lead Daily Call argued that "the voters have faith in this man of principle and honor" and "are eager to have him continue the work he has started at Pierre.

"[6] The Rapid City Journal struck a similar tone, concluding that "Governor Gunderson should find great satisfaction in his vote.

the lack of attention paid the rival by the voters is assurance to the governor that the people want him to have a free swing at carrying out the reorganization plans which he has started.

The Lead Daily Call predicted that Hipple was "promised several towns and several counties,"[8] splitting the anti-Gunderson vote in the general election.