The 1937 Ford featured a more rounded streamline look with fine horizontal bars in the convex front and hood-side grilles.

Faired-in headlights installed in the front fenders were a major modernization found on both the Standard and DeLuxe trim versions, as well as the introduction of a single piece lifting hood panel, and an all steel top for the passenger compartment.

The headlights (the example illustrated has been converted to '40 Ford sealed beam headlamps - '39s used bulb and reflector lamps, the last year for them) were moved farther apart, sitting almost in front of the wheels.

The "alligator" hood opened deep from the top of the grille back, eliminating the side panels found on previous models.

The engine was also revised for 1939 with downdraft carburetors widening the torque band but leaving power unchanged at 85 hp (63 kW).

A high flat-topped hood dominated the front look of the 1940 model, as the grille spread out to reach the fenders to differentiate the Deluxe line and the headlights were pushed wider still.

The standard Ford inherited the grille of the 1939 model with blackout on each side of a heavy chrome center; heavier headlight surrounds serve as another major differentiator from the 1939.