[3][4] The outbreak was eventually traced to contaminated tinned corned beef from Rosario, Argentina and sold in the city's branch of the Scottish grocery chain William Low.
[2] The reputation of Aberdeen as a safe city to visit, live and work in was briefly harmed by the media coverage of the outbreak.
In July 1964, following the end of the outbreak, Queen Elizabeth II made a high-profile visit to boost morale and to help rehabilitate the city's reputation.
[6] The reputation of William Low was irrevocably damaged within Aberdeen and the city's store, the source of the outbreak, closed for good three years later.
Dundee-based company William Low subsequently opened many other stores around Scotland, but remained absent from Aberdeen.