[1][2][3] Formed in 2006, the label was founded by James Endeacott (formerly of Rough Trade Records), who first signed The Libertines.

[4] The label features bands who are primarily indie rock/pop,[5] and are best known for signing Dundee based four-piece The View.

[6] Originating in May 2006, the company initially releasing five separate limited edition 7-inch vinyl singles by Jack Afro,[7] Billie the Vision & the Dancers, Pizzy Yelliot, The Book of Lists and Jahcoozi in the first three months of its creation between May and July.

It contained a number of unreleased tracks by bands signed to the label, such as The Law, The Draytones and Ripchord.

[4] The CD was headed by The View, who contributed with a rare live version of "Screamin' n Shoutin'" at Abertay University.