The discovery of the Coral gave Wills the impetus to bring his idea of a new guitar-band label to life by starting Deltasonic.
"[4] The label originally had a joint venture deal with Sony, with the major record company owning 49% of Deltasonic and using its network to distribute and market it releases worldwide.
The partnership was a gamble for Sony that was motivated by chairman Rob Stringer and president Muff Winwood's love of the label's roster, and their belief that guitar music was on the rise.
2015 saw the release of the debut album from The Little Flames and a series of reissues from the Deltasonic catalogue including the Dead 60s, Candie Payne, and the Basement.
2016 had releases from the latest Deltasonic artists; the Vryll Society, Hidden Charms, Psycho Comedy, and Tom Low.