The 1968 East Texas State Lions football team represented East Texas State University in the 1968 NAIA football season.
They were led by head coach Ernest Hawkins, who was in his fifth season at East Texas State.
The Lions played their home games at Memorial Stadium and were members of the Lone Star Conference.
The Lions finished second in the conference standings the season with a 7–2–1 record overall and a 5–1–1 record in LSC play.
The season highlight was a 35–27 win over the NAIA's No.