1970s in Latin music

[1] This growth also expanded into the United States which led to record labels of promoting Latin artists in the country.

[5] Most notably, norteño group Los Tigres del Norte emerged having performed songs that deal with social commentary.

[7] Rigo Tovar modernized the Mexican style of cumbia by combining it with rock including utilizing an electric guitar and a synthesizer.

Like its Mexican counterpart, the Colombia cumbia saw changes in the genre with the use of a bass guitar, organ, and less emphasis on brass instruments.

Some bands such as Los Jaivas from Chile mixed both streams and created a syncretism between folklore and progressive rock.

The Nueva Canción movement got an even more marked protest association after all countries in the Southern Cone became (or were already) military dictatorships in the 1970s.

The Argentine defeat in the Falklands War in 1982 followed by the fall of the mhilitary junta that year diminished need of Nueva Canción as protest music there in favour of other styles.