This approach to fashion led to the popularization of the casual chic look, which included T-shirts, jeans, hoodies, and sneakers, a trend which would continue into the 2000s.
[9] Due to increased availability of the Internet[10] and satellite television outside the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalized[11] and homogeneous in the late 1990s[12] and early 2000s.
[citation needed] The pixie cut and Rachel haircut, based on the hairstyles of Jennifer Aniston in Friends and Marlo Thomas in That Girl, were popular in America from 1995 onwards.
[123] Around the same time red hair also became a desirable color for women, as well as feathered bangs,[35] and mini hair-buns.
[124] From 1995 until 2008, dark-haired women tended to dye their hair a lighter color with blonde highlights (popularized by Jennifer Aniston).
This late 1990s style bob cut featured a center, side, or zig-zag part, as opposed to the thick bangs of the early 1990s.
During the mid-1990s, the much-ridiculed bowl cut became a fad among skaters, while hip-hop fans wore a variant of the flattop known as the hi-top fade.
Alice bands, headbands and scrunchies of various styles and colors (especially red, navy blue polka dot, plaid and neon) were popular with American girls throughout the early and mid-1990s, and they frequently wore them with twin pigtails, or high or high side ponytails and bangs.
Beginning in the late 1990s and continuing into the 2010s, straightened hair and variants of the French braid became popular in Europe.
This style was popularized by George Clooney[128] on the hit TV show ER in season two, which premiered in mid 1995.
Women's makeup in the early 1990s primarily consisted of dark red lipstick and neutral eyes.
[130] Around 1992 the "grunge look" came into style among younger women and the look was based on dark red lipstick and smudged eyeliner and eyeshadow.