Norquist was generally described to be a political progressive on maters such as transit, employment policies, and environmentalism; as well as a believer in new urbanism.

[3] While generally popular, Norquist had political opposition, including from police, teachers, and other municipal unions, particularly due to the implementation of a requirement that city and school district employees be residents of the city.

Artson had served as sheriff from 1984 until retiring from that office in 1995, having been elected as a Democrat to six consecutive two-year terms.

An October 1995 opinion poll showed Norquist and Artison to be the city's two most popularly-liked elected officials.

A scientific exit poll indicated that Norquist voters' decision had been most motivated by their perception that he was the candidate who was "most competent for the job [of mayor]".