According to Razak, the concept is based on eight values: high performance, culture, accuracy, knowledge, innovation, integrity, strong will, loyalty, and wisdom.
[5] The NKRAs focused on six policy areas: crime prevention, reducing government corruption, increasing access to quality education, improving the standard of living for low-income groups, upgrading rural infrastructure, and enhancing public transportation.
He worked alongside Koh Tsu Koon, the minister in charge of National Unity and Performance Management, to train over 500 government officers in the KPI system.
These clinics provided basic medical services for conditions such as fever, coughs, colds, wounds, cuts, diabetes, and hypertension.
As part of the 1Malaysia campaign, free Wi-Fi services were introduced in rural areas under the Kampung Tanpa Wayar (Villages Without Connections) initiative.
[19] Kedai Rakyat 1Malaysia (KR1M) was a convenience store chain launched in 2011, with its first outlet located at the Kelana Jaya Line Light Rail Transit (LRT) station in Kuala Lumpur.
According to Dr. Chandra Muzaffar, the chairman of the Y1M Board of Trustees, the foundation seeks to "expand and strengthen the commitment from all Malaysians towards national unity through various activities to increase public awareness and community development.
[23] The 1Malaysia Youth Fund was established to provide financial support for young people to undertake creative projects aimed at fostering national unity.
The poll found that 46% of respondents believed the 1Malaysia concept was a political strategy to win non-Malay votes, while only 39% felt it was a sincere effort to promote unity among all races in Malaysia.
The 1Malaysia clinics were particularly criticized for their lack of equipment, poor-quality medications, unqualified staff, and reports of unprofessional behavior by nursing personnel towards patients.
[30][31][32] Similarly the 1Malaysia Village Without Connections program (Kampung Tanpa Wayar) was heavily criticized by the rural community for its frequent malfunctions and slow Wi-Fi services, with many labeling the project a "failure.
In response to public outcry, Prime Minister Najib Razak clarified that it was a private-sector initiative and that the acceptance of email accounts was voluntary.
[50] As it is against Malaysia's foreign policy to have dealings with Israel, the appointment of APCO garnered a significant criticism from the majority Muslim population, who demanded that Prime Minister Najib Razak terminate the contract with the company.
[52][53] Anwar was subsequently suspended from Parliament by the Parliamentary Rights and Privileges Committee, based solely on a letter from APCO, without the opportunity to defend himself against the allegations.
[61] They were eventually replaced by Sayangi Malaysiaku, a slogan introduced by Mahathir Mohamad, who succeeded Najib after winning the 2018 election.