Completed in 1937, the tower is part of Rockefeller Center and, like the rest of the complex, was built in the Art Deco style.
[5] The artwork included Lawrie's bas-relief of Pegasus, a robed figure, and an eagle above the entrance, signifying human progress.
[5][6][7] In addition, Attilio Piccirilli's "Joy of Life" limestone relief, depicts a hedonistic Dionysus enjoying wine.
Rockefeller Center Inc. only needed to develop three empty plots in the middle of the complex's northern and southern blocks.
[15] In 1936, Time Inc. expressed interest in moving out of their Chrysler Building offices into a larger headquarters, having just launched their Life magazine.
[22] The original tenants included the Girl Scouts of the USA and Museum of Modern Art,[1] but Time Inc. itself did not move into the building for another year after its completion.