Its program content is mainly aimed at a male audience, targeting a core age group of 25–44.

Due to the annexation of Crimea by the Russian Federation, 2+2 broadcasts in Sevastopol ended on 9 March 2014, at 2.30pm East European time.

Other content includes foreign and Russian (before 2022) TV series, movies of various genres (action, sci-fi, adventure, comedy, detective, horror, disaster and historical), crime dramas and thrillers, cartoons and comedy programs, sports and entertainment shows made using in-house production.

During six years of broadcasting the channel's technical penetration in cities with a population of over 50,000 increased from 18.5% to 89.3%, and Ukraine-wide it exceeded 83.7%.

The channel's share of viewers was 2.7% at prime time (19:00–23:00) and 2.6% over the whole day for an audience aged between 18 and 54 in cities with a population of over 50,000.