"[7] Around the 1990s, a number of musicals and small stage skits produced were based on anime and manga series aimed at elementary school girls, such as Sailor Moon, Akazukin Chacha, and Hime-chan's Ribbon, which performed moderately well, but were not popular and were known as "musicals for elementary school girls" (女児物, joji mono).
[7] After its success, many productions based on anime, manga, and video games soon followed, some of the well-documented ones including Naruto, Yowamushi Pedal, Hyper Projection Engeki: Haikyu!!
At first, despite the success of Musical: The Prince of Tennis, he did not consider it a formal stage production on a par with most modern theater performances imported from Broadway.
[7] However, after a group of South Korean musical professionals had acknowledged Black Butler's production value and standards in performing arts, Matsuda decided to bring the genre worldwide.
[7] Plays certified by the Japan 2.5-Dimensional Musical Association offer theater glasses that contain subtitles in four other languages for people who do not speak Japanese.