This approach focused on social justice, economic prosperity, and environmental sustainability, and a claim that a combination of these pillars would bring Canada into the 21st century.
He said that his campaign would focus on sustainable development of the economy and creating a "hyper-educated" Canadian workforce in order to compete with China.
Dion's level of support was similar to that of former Ontario cabinet minister Gerard Kennedy, both candidates being in a distant third/fourth place, though still significantly higher than the other four leadership contestants.
This resulted in his entering the convention in fourth place behind Ignatieff, Rae and former Ontario Education Minister Gerard Kennedy.
After the election win, Federal NDP leader Jack Layton urged Dion to renounce his dual citizenship with France saying that "I would prefer that a leader of a party hold only Canadian citizenship, because one represents many Canadians, and for me that means that it's better to remain the citizen of one country.