On July 12, 2007, at a press conference held in Lieshout, Netherlands, Bart Rietbergen of the Dutch Champ Car Grand Prix, Jos Vaessen, Chairman of TT Circuit Assen, and Peer Swinkels, chairman of the Bavaria Beer company, announced that Bavaria Brewery, the second largest brewer in the Netherlands, would be the title sponsor of the 2007 Grand Prix event.

Promotional events leading up to the Grand Prix included driver appearances and track performances of a Champ Car at the Bavaria City Racing held in Rotterdam and at the Rizla Racing Days weekend at the TT Circuit.

The official name of the event was the "Bavaria Champ Car Grand Prix Powered by Audi, Gant & Hertz."

Starting on the front row beside pole sitter Sébastien Bourdais, Justin Wilson drove into the lead in the first corner.

Bourdais then began to lose multiple positions when a software bug in his car's ECU engaged the pit speed limiter when he pressed the power to pass button.

Wilson settled into the lead followed by PKV teammates Neel Jani and Tristan Gommendy, Graham Rahal and then Bourdais.

His seventh-place finish wasn't good enough to seal his fourth consecutive Champ Car championship, extending the fading hopes of his competitors for at least one more race.