For the first time since 1977, the season opener took place at Hamilton's Ivor Wynne Stadium, with the host Tiger-Cats losing to the Montreal Alouettes 33–10.
The Toronto Argonauts opened by beating the host Winnipeg Blue Bombers 23–16 the following night, and the Saskatchewan Roughriders defeated the Edmonton Eskimos, in Regina, by a score of 34–13 on June 28.
[3] In addition, TSN severely curtailed high-definition coverage for the final three weeks of the regular season, with only five of the twelve games being made available in HD.
[2] In the United States, a last-minute deal was reached between the league and its longtime American syndicator America One, which carried two games each week.
In an effort to expand the CFL merchandise line, it was announced that RBK would release vintage jerseys for each team, beginning with the Toronto Argonauts and Winnipeg Blue Bombers.
The launch for the new apparel began August 29, 2008, with releases in Toronto and Winnipeg retail stores attended by Argonaut players Kerry Joseph and Arland Bruce III and Blue Bombers Kevin Glenn and Milt Stegall respectively.
[9] Attendance in the CFL remained strong in 2008, averaging 28,914 per game and exceeded two million fans for the seventh straight season.