On June 6, the Mercury and LifeLock entered a multi-year marketing partnership to launch the first-ever branded jersey in WNBA or NBA history.
A press conference was held at the NBA Store in New York City with Phoenix Mercury President and COO Jay Parry and LifeLock CEO Todd Davis to make the announcement.
[1] The partnership ran through 2011, and the LifeLock name was on the front of Phoenix Mercury’s player jerseys and on warm-up suits.
The Mercury and LifeLock ware the first to finalize such an agreement following the WNBA’s decision this off-season to make this opportunity available for its teams and sponsors.
As part of the partnership, LifeLock offered a one-year complimentary membership to season ticket holders of all WNBA teams.