Broadcast rights during the off-season reverted from subscription channel Fox Sports to free-to-air network Channel Ten and its digital sports sister station One HD in a five-year deal, through to the 2014–15 season.

On 13 September 2010, iiNet was announced as the league naming rights sponsor and Centrebet as the official sports betting partner.

Spalding provide equipment including the official game ball, with AND1 supplying team apparel.

NBL Top End Challenge, a round robin competition with a final series, involving all nine sides, will begin on 28 September in Alice Springs and continue in Darwin, Northern Territory from 30 September.

Note: regular season only The end-of-season awards ceremony was held in the Palladium Room at Crown Casino in Melbourne on Monday, 4 April 2011.