The season began on February 6 with the Lucas Oil Slick Mist 200 and ended on October 9 with the American 200 presented by Black's Tire and Auto Service.
This season was notable for the season-opening race, the 2010 Lucas Oil Slick Mist 200 at Daytona, which had the largest audience of any ARCA event in the history of the series with 2.4 million viewers tuning in on the Speed Channel.
The high viewership was because Danica Patrick was competing in the event, which was her first stock car start as part of her move from the IndyCar Series to NASCAR.
Notes A second road course was added to the schedule with the February 27 race at Palm Beach International Raceway.
Italics – Pole position set by final practice results or rainout.