The Western Hockey League (WHL) announced on October 15, 2008, that the Brandon Wheat Kings were chosen to host the event at the Keystone Centre.

The Brandon Wheat Kings, Everett Silvertips and Kelowna Rockets submitted applications to host the 2010 MasterCard Memorial Cup.

[3] The decision to award the hosting of the 2010 MasterCard Memorial Cup to Brandon was made by a majority vote of the WHL Board of Governors.

[2] We are delighted to bring one of the most prestigious Canadian hockey championships – The MasterCard Memorial Cup – to the city of Brandon and the Province of Manitoba for the first time.

The Brandon Wheat Kings are one of the longest standing franchises in WHL history and this community has earned the right to host our national showcase.Just prior to the August application deadline, both the province of Manitoba and City of Brandon brought forth a combined $5,000,000 (CAD) in improvements to the Keystone Centre, in an effort to boost the Wheat Kings' chances at becoming host.