2010 Winter Olympics marketing

2010 Winter Olympics marketing was a long running campaign that began when Vancouver won its bid to host the games in 2003.

The logo was based on the Inukshuk (stone landmark or cairn) built by Alvin Kanak for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event.

[3] Inspired by traditional First Nations creatures, the mascots include: The Royal Canadian Mint produced a series of commemorative coins celebrating the 2010 Games,[4] and in partnership with CTV allowed users to vote on the Top 10 Canadian Olympic Winter Moments; where designs honouring the top three were added to the series of coins.

[6] Three albums, Canada's Hockey Anthems: Sounds of the Vancouver 2010 Winter Olympic Games, Sounds of Vancouver 2010: Opening Ceremony Commemorative Album, and Sounds of Vancouver 2010: Closing Ceremony Commemorative Album, composed, arranged and produced by Dave Pierce, were released to accompany the Games.

Many countries' postal services have also released stamps, such as the US,[10] Germany,[11] Australia (who present medallists with a copy of the stamps depicting their image),[12] Austria,[13] Belarus,[14] Croatia,[15] Czech Republic,[16] Estonia,[17] France,[18] Italy,[19] Liechtenstein,[20] Lithuania,[21] Poland,[22] Switzerland,[23] Turkey[24] and Ukraine.