[2] The consortium encompassed many of the properties owned by both companies, including Bell Media's CTV Television Network, TSN, RDS and RDS Info, and Rogers Media's Omni Television, Sportsnet, OLN, and the Rogers radio stations group.
Several other broadcasters carried consortium coverage, including Noovo (formerly V), and several channels owned by Asian Television Network.
Finally, dedicated websites in English and French (ctvolympics.ca and rdsolympiques.ca) were set up to stream live coverage over the Internet to Canadian viewers.
[3] Bell Media then announced a new partnership with the CBC to bid for Canadian broadcasting rights of Sochi 2014 and Rio 2016.
On August 1, 2012, CBC Sports announced that it had made a deal to broadcast the 2014 and 2016 Summer and Winter Olympics, replacing the Bell/Rogers group.
Thus, American viewers who resided in or near the Canada–US border and received the CTV signal could watch the game live, but the rest of the United States had to wait for a delayed rebroadcast.
After receiving criticism on the decision, CTV changed its mind and decided to air the ceremony live in Vancouver region.
[28] Despite the 2012 Summer Paralympics being a breakthrough games for international media coverage, giving a significant boost to the overall audience shares of British broadcaster Channel 4 and Australia's ABC,[29][30] no Paralympics sports events were shown live on television in Canada or the United States.
[31] More than 1,000 people signed a petition calling for Canadian broadcasters to provide full Paralympics coverage at future Games.
Coverage of those games was limited to a one-hour daily highlights package on Sportsnet and TSN2 (rebroadcast several weeks later on TSN).