The rally took place over 26–29 May, and was based in Villa Carlos Paz, in the province of Córdoba.

Argentina returned to the WRC calendar for the first time since 2009, after the event was a part of the Intercontinental Rally Challenge in 2010.

[2] Having run first on the road on the first day, Loeb trailed Jari-Matti Latvala by 90 seconds after day one, but six stage victories over the final two days helped to recover some of the lost time and ultimately took the rally victory on the final stage.

In the PWRC, Hayden Paddon took class victory and two points for an overall ninth place.

The "Power stage" was a live, televised 3.90 km (2.42 mi) stage at the end of the rally, held in Cabalango.