The 2012 World Financial Group Continental Cup of Curling was held from Thursday, January 12 to Sunday, January 15 at the Langley Events Centre in Langley, British Columbia.

[3] Team World aimed to level the field after Team North America won the previous cup, which brought the overall total to 4–3 in favour of North America, and was successful, tying the overall total at 4–4.

[6] The second day, Friday, also resulted in tied draws in the team games,[7] but Team World won three close mixed doubles games[8] to take a larger lead heading into Day 3.

[9] Saturday saw the singles competition, where Team World swept the women's competition and won the aggregate bonus,[10] and two very close skins draws, which Team North America used to make up their deficit.

In the Women's Skins C game, Stefanie Lawton and her team were able to prevent Wang Bingyu from winning the Cup in their skins game by winning the first five ends, but Wang and her team came back to pick up the last three skins and thirty points, placing Team World on the brink of victory at 200 points, one point short of the 201 point total needed to win the Cup.

[13] The pressure shifted to Jeff Stoughton to keep the North Americans' hopes of a comeback alive.

Team World's position at 200 points meant that it was possible for Team North America to tie the event, if Stoughton won all of the skins in his game versus Thomas Ulsrud, a feat that Anette Norberg accomplished in 2003 against Sherry Middaugh.