A new feature in this season's draw was 'Country Week', which was introduced after the Pride successfully staged a fixture against Souths Logan in the remote Cape York community of Bamaga last year.
[1] This year's Country Week fixture was Round 17, held at Alec Inch Oval in the north-western mining town of Mt Isa.
[3] Former broadcast partner, ABC had been unable (or unwilling) to broadcast games from locations outside south-east Queensland, resulting in the relocation of two of the Pride's home semi-finals to Brisbane, where the games were played in front of small crowds at a neutral venue, which disadvantaged the Pride, as well as costing the club a substantial amount of game-day revenue.
A e-newsletter was produced, called 'Pride Pulse' and Brett Anderson wrote a weekly column for the Cairns Post titled 'Pride Insider'.
[6] Moving Williams to five-eighth and taking Rod Jensen opff the bench and starting him at centre helped the Pride win ten of the next sixteen rounds.
Despite a few good wins in the last few rounds, the Pride finished the season in seventh place, missing out on a finals appearance for the first time in their short history.
At the end of the season, Head Coach David Maiden resigned, while fullback Chey Bird, who scored 572 points in 94 appearances for the Pride, retired along with former North Queensland Cowboys star Rod Jensen, who scored 36 tries in 69 games for the club, second on the Pride's all-time try scorer list.
Ty Williams (c) Alex Starmer Ben Fitzpatrick Ben Laity Ben Spina Brent Oosen Brett Anderson Chey Bird Davin Crampton Ethan Lowe Hezron Murgha Jamie Frizzo Jason Roos Justin Castellaro Luke Saunders Maddie Oosen Mark Dalle Cort Mitchell Seri Noel Underwood Rod Jensen Ryan Ghietti Saia Makisi Scott Gibson Shaun Nona Aaron Binawel Billy McConachie Francis Mosby Jamie Kerwick Joel Marama Justin Dolan Masi Nona Rickki Sutherland Rohan Schultz Troyson Bassani Wees Nawia Blake Leary* Cory Paterson* James Segeyaro* Joel Riethmuller* Kalifa Faifai Loa* Luke Harlen* Ricky Thorby* Robert Lui* Scott Bolton* Wayne Ulugia*
Joel Riethmuller* – LK In 2012, the Nine Entertainment Network acquired the broadcast rights to the Queensland Cup in a one-year deal, after ABC TV's contract expired.