The Kiss of Love protest began in October 2014 when Jai Hind TV, a Malayalam news channel owned by the Indian National Congress, telecast an exclusive report on alleged immoral activity at the parking space of Downtown Cafe in Kozhikode.

[22] A mob of attackers, who were later identified as belonging to the Bharatiya Janata Yuva Morcha, vandalized the cafe following the report.

[23] Activists from all over Kerala decided to protest against the series of moral policing incidents by organizing a public event at Marine Drive Beach, Kochi on November 2.

[24] On November 2, 2014, activists gathered at Marine Drive, Kochi to express solidarity with the movement against moral policing.

[25][26] Various religious and political groups also gathered on the protest grounds to physically prevent the activists from kissing and hugging in public.

[10][11] The opposing groups allegedly compelled the Facebook authorities to block the Kiss of Love page through mass reporting[33] on November 3.

[36] Kollam-based women's rights activist Resmi R Nair was the co-founder and spokesperson of the Kiss of Love protest.

[38] A group of students at Maharaja's College, Ernakulam protested against moral policing by conducting an event named 'Hug of Love'.

[39] Another group of students from the Government Law College Kozhikode organized an event called Hug of Love on 10/12/2014.

A protest against moral policing in Thiruvananthapuram with kisses and hugs under the banner 'kiss against fascism' was conducted before the Kairali theatre complex during the 19th International Film Festival of Kerala (IFFK) on 13 December 2014.

[62] The court has also observed that the 'standards of contemporary society in India are … fast changing' in Chandrakant Kalyandas Kakodar vs The State Of Maharashtra And Ors (1969).

The arrest warrant was issued after the actor had taken Shilpa Shetty in his embrace and kissed her on the cheek at an AIDS awareness program.

[60][71] Pramod Muthalik of Sri Ram Sena, the organizer behind the 2009 Mangalore pub attack, threatened to take the law into his hands if the campaign was held.