[5] As these were the first European Games and since Quidditch is still expanding in Europe, the only requirement for teams wishing to compete was to have a national governing body.

However, volunteers updated a live Twitter account for online followers and several media outlets were present to report on the games.

Importantly, craftspeople and artisans across the city started to sell European Games wares available for a limited amount of time such as pottery, wine and cheese.

One of the most ambitious advertising campaigns run was for free bottles of specialty wine where adverts were places across European cities[10] and even in New York.

The first place prize was a handcrafted, metal sculpture created by a local artisan for this event,[14] which was awarded to Team France upon their win.