T. Smith Stadium in Bowling Green, Kentucky, and determined the 2016 football champion of Conference USA (C-USA).

The Bulldogs then went undefeated in conference play before losing their regular-season finale 39–24 to Southern Miss on November 26.

WKU then resumed its conference schedule at Louisiana Tech, losing 55–52, before winning its final six regular-season games, finishing C-USA play as East Division co-champions along with Old Dominion.

Both teams finished 7–1 in C-USA play, with WKU holding the tiebreaker with a 59–24 win over Old Dominion on October 22.

T. Smith Stadium in Bowling Green, Kentucky at noon Eastern Time on December 3, 2016, and was broadcast on ESPN.