The third season of the league will feature 60 games played on specially developed mats, in state of the art indoor stadiums across 34 days in 8 cities.

This season, the badminton arena in the Balewadi Sports Complex, Pune will be the venue for the culmination to the first half of the league.

The appeal of the league continues to deliver strongly with core urban youth audiences passionately following the game.

The metro contribution in the first two weeks of Season 2 was 65% to overall television viewership demonstrating that the urban, millennial audiences have a strong affinity for the sport.

It has also been among the most talked about events on social media and has generated 5.73 billion potential impressions globally across 310,000 conversations so far.