The Melbourne Ice won both the H Newman Reid Trophy for finishing first in the regular season, and the Goodall Cup after defeating the CBR Brave in the final.
[2] In January 2017 the Melbourne Mustangs announced that the James Hotel would be their naming rights sponsor for the 2017 season, replacing MOAT: Mental Health Services which had held it since 2014.
[8][9][10][11][12] In March and April the Perth Thunder signed Richard's Tyrepower, MacTrack, MyLeadPod and Bendigo Bank as new sponsors for the 2017 season.
[13][14][15] The Thunder also announced that CD Dodd had increased their level of sponsorship for 2017, becoming the clubs naming rights sponsor.
[19] At the end of April the Adrenaline announced that radio station 1079 Life had signed on as their official media partner with the deal including at least one game being live broadcast and regular interviews.
[23] In June the Brave signed The Woden Tradies & Quality Hotel as their official post-game venue for the remainder of the season.
[27][28] The series was held as part of a warm up for New Zealand ahead of the 2017 IIHF Ice Hockey World Championship Division II Group B tournament.
[29] The 2017 edition of the Wilson Cup was not held due to a high workload in relation to the move of the Bears to the Macquarie Ice Rink.
[35] On 7 September 2017 the Mustangs held their players v sponsors match at the O'Brien Group Arena with the game finishing in an eight all draw.
[37] The following month Perth Thunder head coach Dave Kenway stepped down from his position due to family and work commitments.
[39] In January 2017 the CBR Brave announced the signing of former Northstars' player Rob Starke as head coach.
[41] In March 2017 it was announced that the Ice Dogs had signed former Australian national team player Christopher Blagg to the position of head coach.
The regular season began on 22 April 2017 and ran through to 27 August 2017 before the top four teams advanced to compete in the Goodall Cup playoff series.
[87] The 10 June game between the CBR Brave and Adelaide Adrenaline served as the third annual beyondblue Cup, setup held to raise awareness for the charity.
[88] The 1 July match between the Melbourne Ice and Sydney Bears served as the fourth annual Canada Day Classic.
[89] The 2017 Matt Clark Shield match was also held on 1 July and was contested between the Sydney Ice Dogs and Perth Thunder.
[90] The match, known as "Pink on the Rink", was held as a fundraiser for the McGrath Foundation and saw the Thunder wearing an all-pinked jersey.
The round was held to raise awareness for the LGBTIQ community, and saw the Mustangs wear a pride themed rainbow jersey.
As part of the day the club wore a blue-and-gold-coloured variant of their jersey in the match against the Sydney Ice Dogs.
[95][96] The Adelaide Adrenaline's Cameron Critchlow won the Most Valuable Player and Rob Haselhurst of the Perth Thunder was named Defenceman of the Year.