The game was played on January 27, 2018, at 1:30 p.m. CST, at Ladd–Peebles Stadium in Mobile, Alabama, between "North" and "South" teams; coverage of the event was provided by NFL Network.
[4] Bowl organizers announced that, for the first time, RFID devices would be used to track players and footballs during practices and the game.
[5] The maker of the RFID devices, Zebra Sports Solutions, was also announced as a corporate sponsor of the game.
[5][6] In late December 2017, bowl organizers announced that Heisman Trophy winner Baker Mayfield of Oklahoma would appear in the game; the most recent Heisman Trophy winner to play in the Senior Bowl was Tim Tebow in the 2010 game.
The head coaches were Vance Joseph of the Denver Broncos and Bill O' Brien of the Houston Texans, for the North and South teams, respectively.