Much of the boycotts were organized under the Stop Hate for Profit campaign, launched by the advocacy groups the Anti-Defamation League, the NAACP, Color of Change, Common Sense Media, Free Press and Sleeping Giants.
[2] On June 17, the Anti-Defamation League, the NAACP, Color of Change, Common Sense Media, Free Press and Sleeping Giants revealed the Stop Hate for Profit campaign through a full-page ad in the Los Angeles Times.
The organizers disliked the meeting, and brought up how Facebook did not set any dates or make detailed plans.
[26] The long-term impact of the boycott was expected to be minimal, as an industry analyst predicted that advertisers would ramp up spending during the period.
On the same day, Mark Zuckerberg stated that the company would begin to place "warning labels" on posts such as those by Trump.
[29] On October 12, CNN[30] and other news outlets cited recent increased pressure, including from the #StopHateForProfit boycott and campaign's nonprofit organizers, such as Color of Change, the Anti-Defamation League, and NAACP[31][32] in Zuckerberg's decision to expand Facebook's "hate speech policy to include content that 'denies or distorts the Holocaust', a major shift for the platform, which has repeatedly come under fire for its inaction on hateful and false information."