The 2023 Hawthorn Football Club season was the club's 99th season in the Australian Football League and 122nd overall, the 24th season playing home games at the Melbourne Cricket Ground, the 23rd season playing home games at the University of Tasmania Stadium and the 2nd season under head coach Sam Mitchell, and the 1st season with James Sicily as captain.

Tasmania, iiNet, and Nissan are expected to continue as the club's three major sponsors, as they had done since 2006, 2013, and 2019 respectively,[2][3] while ISC will replace Adidas as the clubs manufacturer of its on-and-off field apparel.

[4] Hawthorn will continue its alignment with the Box Hill Hawks Football Club in the Victorian Football League, allowing Hawthorn-listed players to play with the Box Hill Hawks when not selected in AFL matches.

Head coach Assistant coaches Updated: 17 August 2023Source(s): HFC Website; Coaches Source: AFL tables Hawthorn continued its reserves affiliation with the Box Hill Hawks in the Victorian Football League (VFL) in 2023 for the 24th season.

This allowed Hawthorn-listed players to play with Box Hill when not selected in AFL matches.