Former Deputy Chief Cabinet Secretary Koji Matsui won by a slim margin of 3.48% against challengers Kazuhito Fukuyama, Shōei Murayama, and Shinji Ninoyu, two of which had run in the previous 2020 election.

[2] Kazuhito Fukuyama, who had run for mayor in 2020 with the JCPs backing, received support from the party again.

Matsui campaigned utilizing solutions to the tourism issue, including introducing a new two-tiered transportation system for tourists and non-tourists.

The LDP was heavily disengaged from his campaign, and he primarily utilized CDP opposition leaders, including Kenta Izumi, who served as a personal friend of Matsui.

Fukuyama utilized the LDP endorsement of Matsui to attack him by highlighting the slush fund scandal the party had been facing, and also advertising the construction of a new social welfare system and attempting to deal with both the budget crisis and overtourism as well.