Senator Kelly Ayotte and Democratic former Manchester mayor Joyce Craig sought their first term in office.

Incumbent Republican governor Chris Sununu was narrowly elected in 2016 and easily won re-election in 2020.

Republican gubernatorial nominee Kelly Ayotte narrowly lost re-election in the 2016 United States Senate election in New Hampshire by 0.14%.

This race was widely considered a tossup, due to the incumbent retiring, the state's pattern of ticket splitting, and the concurrent 2024 presidential election.

[3] U.S. senators Governors State legislators Individuals Ayotte secured a major[29] victory over Morse, winning almost two thirds of the vote.