The 2024 Wisconsin Badgers football team represented the University of Wisconsin–Madison as a member of the Big Ten Conference during the 2024 NCAA Division I FBS football season.

The Badgers were led by second-year head coach Luke Fickell and played home games at Camp Randall Stadium located in Madison, Wisconsin.

Following a loss to rival Minnesota, Wisconsin secured their first losing season since 2001, breaking their 23-year long bowl streak.

Although the Big Ten Conference has not held an official preseason poll since 2010, Cleveland.com has polled sports journalists representing all member schools as a de facto preseason media poll since 2011.

For the 2024 poll, Wisconsin was projected to finish seventh overall in the Big Ten standings.