[1] Besides the daily press, 2512 is the only generalist publication in Réunion since a competitor, founded several months earlier than 2512, went bankrupt in December 2006.

In general, a lot of space in the dossier and in the rest of the magazine is dedicated to interviews with local, national and international personalities.

The journalists of 2512 have thus already conducted interviews with Xavier Bertrand, Ibrahim Dindar, Nassimah Dindar, Joëlle Écormier, Maud Fontenoy, Meddy Gerville, Johnny Griffin, Olivier Ker Ourio, Patricia Machado, Émilie Minatchy, Nathalie Natiembé, Monique Orphé, Patrick Poivre d'Arvor, Gilbert Pounia, Didier Robert, Jacques Robert, Natasha Saint-Pier, Louis Schweitzer, Davy Sicard, Paul Vergès and Firmin Viry, the singer.

Each edition of 2512 is divided into three sections: The magazine is published by a printing house called L'Ours et la Prose, a limited liability company with shares worth 21,000 euros.

The three shareholders and co-directors are Thierry Caro, Stéphane Cazanove and David-Alexandre Techer,[2] young inhabitants of Réunion who were all 24 years old at the founding of the company.