[8] In November 2022, Freeform sister network ABC launched 25 Days of Christmas Past, a free ad-supported streaming television pop-up channel featuring an abbreviated selection of original films produced for the event.

[11] In 2018, Freeform rebranded the graphics for its 25 Days of Christmas event to align with the channel's then-current branding, which had debuted that same year.

In 2023, Freeform collaborated with the design agency ROVE to update the 25 Days of Christmas graphics once again, making them consistent with the channel's latest logo and branding introduced the previous year.

[12] Nearly every year since 25 Days of Christmas debuted in 1996, at least one new holiday-related TV film has been produced (excluding 2002, 2014, and 2015).

Although this was the first official early start,[16] in previous years holiday programming had unofficially begun during the last week of November, showing mostly older original films, some of which pertained to Christmas and some of which did not.

[27] In 2023, Freeform abandoned the Countdown/Kickoff block in favor of a "30 Days of Disney" event, with Christmas movies only sparingly featured after Thanksgiving.

The 2015 lineup included family classics such as Toy Story, Finding Nemo, Jingle All the Way, Monsters, Inc., Ratatouille, The Incredibles, Willy Wonka and the Chocolate Factory, and the cable premiere of Planes.

A Monday, November 30 airing of The Polar Express was watched by 1.5 million viewers, the highest rating of this year's Countdown.

Freeform also announced the network premiere of The Odd Life of Timothy Green, The Boxtrolls, and A Cinderella Story: If the Shoe Fits.

The holiday movies in the 2016 Countdown to 25 Days of Christmas included: Fred Claus, The Holiday (Freeform network premiere), Scrooged, Jingle All the Way, National Lampoon's Christmas Vacation, and Deck the Halls.

The 2017 lineup included family movies such as The Incredibles, Despicable Me, Harry Potter, Willy Wonka & the Chocolate Factory, Hook, Dennis the Menace, Matilda, Charlie and the Chocolate Factory, and The Boxtrolls.

The 2018 Kickoff to Christmas lineup runs from November 1 to 30, 2018, and includes films such as Jumanji, The Good Dinosaur, Inside Out, Norm of the North, Ratatouille, Yogi Bear, Frozen, Babe, Meet the Robinsons, The Incredibles, Toy Story, Storks, Paddington, Zootopia, and others.

[36] As aforementioned, this year marked the first time that the original Rudolph and Frosty specials aired on an American cable television network.

[51] An airing of the film Dr. Seuss' How the Grinch Stole Christmas on December 2 became the lineup's most watched program ever, with 5.4 million viewers.

[53] In its 17th year, 25 Days of Christmas powered ABC Family as the top cable network in primetime among women 18–34.

A Friday, December 5 airing of Dr. Seuss' How The Grinch Stole Christmas was watched by 3.7 million.

An airing of the Tim Allen classic The Santa Clause with limited commercials gained 2.9 million viewers.

The schedule includes 25 days of classics like, Willy Wonka & The Chocolate Factory, National Lampoon's Christmas Vacation, The Santa Clause, Tim Burton's The Nightmare Before Christmas, Jack Frost, Disney's A Christmas Carol, The Polar Express, The Holiday, Elf, Jingle All The Way, Scrooged, Deck the Halls, Toy Story, Frozen, and Happy Feet.

[1][61] Nielsen estimated that at least 150 million viewers watched part of a program on Freeform during the event.

[62] Over the first two weeks after Thanksgiving, average viewership of feature films on Freeform fell by 36% over 2017, due primarily to its loss of several major mainstays of the 25 Days lineup, such as the Harry Potter film series (whose cable rights moved to Syfy and USA Network earlier in the year)[63][64] as well as various Warner Bros.-owned films and specials (including Elf and National Lampoon's Christmas Vacation, and 12 Rankin/Bass specials) that were acquired by AMC for a competing holiday lineup.

[65][62] The original movie Life-Size 2 (a sequel to a 2000 ABC made-for-TV film, starring Tyra Banks) was seen by 1.26 million viewers.

[68] This year's airing includes Kung Fu Panda Holiday and Home Alone 3 as well as the network's premiere of Mr. Magoo's Christmas Carol, Walt Disney Animation Studios' Frozen II and a short film, Olaf's Frozen Adventure.