28th TVyNovelas Awards

The awards ceremony took place on March 14, 2010 in the Mundo Imperial Forum, Acapulco, Guerrero.

The ceremony was televised in Mexico by Canal de las Estrellas.

Atrévete a soñar and Sortilegio won 4 awards, the most for the evening.

Other winners Hasta que el dinero nos separe won 3 awards, including Best Telenovela, En nombre del amor won 2 awards and Los exitosos Pérez, Mañana es para siempre, Mi pecado and Un gancho al corazón won 1 each.

People who did not attend the ceremony and were nominated in the shortlist in each category:

Pedro Fernández , winner for Best Actor
Leticia Calderón , winner for Best Antagonist Actress
Danna Paola , winner for Best Young Lead Actress and Best Musical Theme