The 29th Shanghai Television Festival (simplified Chinese: 第29届上海电视节; traditional Chinese: 第29屆上海電視節; also known as 29th Shanghai TV Festival Magnolia Awards) ceremony was held at Lingang Performing Arts Center in Shanghai, China on June 28, 2024.

[1][2][3] The festival took place from 24 to 28 June 2024, hosted by the National Radio and Television Administration, China Media Group, and the Shanghai Municipal People's Government, and organized by Shanghai Municipal Administration of Radio and Television and Shanghai Media Group, with co-organization by the Administration Committee of Lin-gang Special Area of China (Shanghai) Pilot Free Trade Zone, and special support from Shanghai Lingang Special Area Investment Holding (Group) Co., Ltd.[4] The Magnolia Awards were divided into categories for TV series (including Chinese-language TV series and foreign TV series), documentaries, animations, and variety shows.

The aim is to honor Chinese-language TV series and variety shows broadcast between April 1, 2023, and March 31, 2024, as well as foreign TV series, documentaries, and animations broadcast from March 1, 2023, until February 29, 2024.

[8][9] At the award ceremony held on June 28, 2024, Blossoms Shanghai led all series with 5 wins including Best Television Series, Best Actor, Best Art Direction, Best Cinematography, and Best Adapted Screenplay.

Meanwhile, Zhou Xun and Hu Ge also won the Best Actress and Best Actor awards for the second time after their previous wins in 2015 and 2016 ceremonies, respectively.