During 2016, Derulo began recording music at his home in Los Angeles and previewed a new song called "Swalla".

He subsequently announced the song as his new single on January 2, 2017, noting that it featured rappers Nicki Minaj and Ty Dolla Sign.

[2] In May, during an interview at the 2017 Billboard Music Awards, Derulo confirmed that "Swalla" and subsequent singles were part of 21 songs that made up his new album, 777.

[3] A number of other singles were released in 2017, including "If I'm Lucky" in September and "Tip Toe" (featuring French Montana) in November.

[6] "Goodbye", a joint-collaboration with David Guetta and featuring Nicki Minaj and Willy William, was released on August 24, 2018.

[10] During an interview with the Official Charts Company, Derulo confirmed his plans to release the album as two seven-track EPs in quick session.