[1][2] He presented executives at record label BMG with his plans to sing on top of East Coast rap beats but was instead interpreted as wanting to make a reggae album.

[2] Unsure as to how to promote reggae, the label sent him and fellow New Zealand rap musician DLT to New York to develop a more straightforward direction for the project.

[2] The two worked on the album at Morton's small Auckland studio, The Hut, over a three-year period which included many arduous overnight sessions.

"[1] Che's upbringing in the Auckland suburb of Ponsonby and the influence of his father Tigilau Ness during that time, the Dawn Raids, and marijuana are among the topics discussed in the album's lyrics.

[3] In the years since its release, Morton and former BMG A&R assistant Philip Bell have noted the impact of the album on the New Zealand hip hop scene.