[1][2][3] 3C was founded in 2018 by Jake Ward to “promote small businesses’ success through the adoption of essential digital technologies and tools.” Prior to starting 3C, Ward was the co-founder and CEO of Application Developers Alliance, an advocacy organization for software developers.
[1][3][4][5] According to its website, 3C’s mission is to “[advance] the interests, education and engagement of small businesses powered by digital technology.” 3C provides training services, connects members with resources, and advocates on behalf of its members and the small business community at large on the state, federal, and international level.
[3][4][10] In May 2020, 3C and 80 Kentucky small business owners presented Governor Andy Beshear and other state policymakers with a letter calling to preserve access to essential digital tools.
3C has organized similar efforts to the governors of Nevada, New York, North Carolina, Pennsylvania, Texas, and Utah.
3825, stating that antitrust legislation against tech companies would result in “collateral damage” in the way of affordable digital tools utilized by small businesses.