It broadcast on 107.5 FM to the West Wiltshire, East Somerset and surrounding area, and online via Internet streaming.
A specially-produced introduction was then played featuring a montage of voice-overs, clips, and other segments officially launching the station.
Shortly after the main on-air launch, James Moran and David Stratton (High Sheriff of Wiltshire) unveiled a gold plaque in the reception area of the station live on air, in front of many photographers and press reporters.
On 24 March 2010, the five YMC Ltd stations, including 3TR, were closed by administrators after multiple refusals on the part of regulator Ofcom to transfer the licences to them from SWR.
This was due to the silence detector at the transmitter site receiving nothing from the studio and hence activating its MiniDisc backup loop.