It allows films to be augmented with various practical effects, including motion-seats, wind, strobelights, simulated snow, and scents.
[5] In June 2011, Mexico-based Cinépolis invested $25 million[6] and contracted with the CJ Group to bring the 4DX technology to its 11 locations in the country, with the first opening in a theater in Mexico City.
It was launched in Kerala at the Lulu International Shopping Mall in Kochi on 20 December 2021 with Spider-Man: No Way Home.
"[citation needed] In South Korea, since opening its first theater in partnership with Korona World Cinemas in April 2013, 4DX has increased.
[24] In 2017, CJ 4DPLEX partnered with France's Pathé and Denmark's Nordisk Film Kino to open its first 4DX theater in Europe.
[25] It quickened its expansion in Europe with partnerships with Austrian theater operator Hollywood Megaplex in February 2017 and Cineworld in the United Kingdom and Republic Of Ireland.
In 2014, CJ 4DPLEX made partnerships with Woosang More, WoMai, Beijing Jinbo, and Golden Harvest.
[30] It opened at the Century City theater in Melbourne, Victoria on 27 October 2017 with the release of Thor: Ragnarok.
The top three performing films for 4DX in August were Fast and Furious Presents: Hobbs & Shaw, The Lion King, and Aladdin.
[42][43] There are at least six versions of the 4DX VR technology brand: Disk for horizontal rotation, Ride which consists of four-to-eight seats on a 6-axis motion-platform, Racing for presentations focused on the racing genre, Sway and Twist in which seats enable twist and side movements, motion-chair which is a singular 4DX chair consisting of the VR headsets, and Sports for sports-focused presentations with specific bike, snowboard, and kayak designs.