[3] The company established a frozen dough facility in Um-Sung, South Korea in November 1997, starting mass production and distribution.

In May 2002, the stores began offering coffees, sandwiches, fruit juices, and other beverages in addition to baked goods.

By April 2015, Tous les Jours had over 160 stores outside of Korea, in China, the United States, Vietnam, Indonesia, Cambodia, Malaysia and Mongolia.

In 2018, CJ Foodville announced that it will invest Rp100 billion on the construction of a factory in the Karawang area to support Tous les Jours operations in the country.

[10] On November 21, 2019, a Tous les Jours branch in Pacific Place, South Jakarta was accused of religious discrimination for its refusal to write non-Islamic holiday messages (such as those relating to Christmas, Valentine's Day and Chinese New Year) on cakes ordered by customers and instead offered a plain one instead for the customer to decorate it themselves.