[7][8] The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments.

[9] TheSoul Publishing was founded by Russia-based entrepreneurs Pavel Radaev and Marat Mukhametov, a team with backgrounds in social media content creation, who launched AdMe.

[15] In October 2017, 5-Minute Crafts started publishing content in global languages such as Arabic, Chinese, German, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese, and Russian.

[19] That same month on November 18, 2021, Variety commented that the 5-Minute Crafts Family had the highest-performing YouTube Short to date with nearly 433 million views.

[3][22][23][24] Vox characterized 5-Minute Crafts as "bizarre", describing its content as "do-it-yourself-how-to's that no person could or should ever replicate", and criticizing the channel's heavy use of clickbait thumbnails.

[22] BBC's Click criticized 5-Minute Crafts for its "fake kitchen hacks": when following the instructions of a video in which a fresh corncob produced popcorn when microwaved, the presenter found the cob was only warmed up.