[20] Also in the UK, ERA 50:50 is an industry-led campaign working for 50/50 gender balance on British stages and screens by 2020, with of support from actors including Emma Thompson, Jude Law, James McAvoy and Olivia Colman.
[21] Similarly, the UK's National Theatre has committed to ensuring gender equality in terms of the directors and living writers the venue employs by 2021.
The group consists of several hundred professionals from across the French cinema world, with the aim of working towards concrete steps to bring about equality across the business.
"It's not enough to have 50 percent [female] employees," ICM Partners' managing director Chris Silbermann told The Hollywood Reporter.
In a memo, agency president Richard Lovett wrote “We are so grateful to our female colleagues, clients and others across the industry for bringing focus to this necessary and overdue goal.
We must act in support of our shared truth: Our business and our lives will be better and stronger if we treat each other the way we wish to be treated.”[27] In November 2018, the website The Wrap hosted an event called ”Power Women Summit – The Road to 50/50 by 2020” to address the gender imbalance in the US film industry.
[36] Following campaigning by the Swiss Women's Audiovisual Network (SWAN), the Locarno Film Festival signed a pledge for parity and inclusion in programming in August 2018.