WIA states that the lack of an equal number of women and men in the animation profession is because "there has been very little work to intentionally change the status quo.

"[3] In order to help women assess the animation profession, WIA has created a mentorship program, a voice over group, a scholarship, talks, and events.

[5] Craig had worked in several animation studios like Disney, Hanna-Barbera and Marvel, taking numerous roles as a painter, inker, and color key artist.

[5] Margaret Dean and Kristy Scanlan took over as co-presidents of WIA in 2013,[7] increasing the membership from 120 to 800 active members in January 2015.

WIA has since created more programs, one called "50/50 by 2025", a pledge people can sign to show support for closing the job gap for women in the animation industry.

WIA also holds yearly mentorship programs, where mentees can apply to learn from animators experienced in the industry.

Although female animators have come a long way from the time when Disney sent out rejection letters stating, "Women do not do any of the creative work in connection with preparing the cartoons for the screen, as that work is performed entirely by young men", the climate shift within the animation industry is progressing very slowly.

Despite the rapidly growing female population studying animation, industry statistics still reflect poorly from achieving gender parity.

The program is intended to help mentees have greater "industry knowledge and access to information through relationships with experienced professionals.