[9][10] The project would have allowed healthcare professionals, students, and researchers to interact with the general public, with an expected 2 million visitors annually.

The Pavilion would have offered the general public guided tours, interactive forums, and information about health literacy and healthcare careers.

Participating firms would have received permanent showrooms and exclusive access to all of the center's resources and amenities.

[17] Located on the site of the canceled World Product Center,[5][8] the 1.3-million-square-foot (120,000 m2) building, designed by Eugene Kohn and Kevin Roche, cost US$1 billion.

[14][26] By November 2014, the Japanese real estate investment firm Mitsui Fudosan was looking to buy part of the tower.

[30][31] As of November 2019, the building was 97.3% leased to 20 tenants:[32] Related announced in December 2018 that French chef Éric Kayser would operate a fine-casual bakery & cafe entitled Maison Kayser that will also offer catering to the nearby office towers.

[52] The Maison Kayser chain filed for bankruptcy in September 2020 and it is unknown whether the cafe will reopen.

[6][20] However, in late 2013, a design change was made[8] that downsized the building to 1.3 million square feet (120,000 m2).

[7][17] The building sits on an area bounded by 11th Avenue, Hudson Park and Boulevard, and 33rd and 34th Streets.

[12][60] To lower costs and allow flexibility during the build, construction emphasized the use of concrete over steel.